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  • The A – Z of Selling

  • Like any profession, the real estate industry has a language of its own. Many of these terms I’m sure you will already be aware of but there may be some you have not come across.

    A registered member of the Estate Agents affairs board, licensed to sell property

    A marketing option where you list your property without a price, supported by very intensive marketing leading buyers to the auction day, where they must bid against each other to successfully purchase your property in an unconditional situation.

    Person holding an auctioneer’s license and able to conduct and call auctions.

    Current or Comparative Market Analysis (CMA), is a written price comparison of your property with others that are for sale or were recently sold.

    Conditional Contract
    A written contract which has been signed by the seller and the buyer but has one or more conditions which need to be met, usually within a specified time period. For example, “subject to a mortgage bond being granted for an amount of …..”

    The fees for selling the property – payable by the seller, to the real estate company.

    Excluded Fixtures
    Items that are presumed to stay with the property when sold but have been specified on the contract as not remaining. Fixed items such as curtains, light fittings, ceiling fans, shrubs, built in cabinets etc.

    A freehold property has a clear title of ownership.

    Included Fixtures
    Moveable items you decide to sell with the property, such as pool equipment, fridge, shed or playhouse, dishwasher, etc. These are noted in the contract if they are included in the sale.

    Sometimes land is subject to a lease. The owner of the land leases to the tenant for a fixed rental sum for a fixed period, e.g. 21, 99 or 999 years.

    Listing Authority.
    A contract between the owner and the real estate company marketing the property. It details the length of the mandate, commission rate and the marketing price. The type of marketing method to be used is assigned and a summary of information about the property is detailed on the Listing Authority including a declaration that needs to be completed informing all parties on the condition of the property.

    Marketing programme
    A promotional package put together to give a property exposure to the market. It may include advertisements to be used, a calendar of dates for advertisements, open homes, buyer contact and service.

    No Price Marketing
    Usually called auction, tender, or for sale by negotiation. The price is not revealed to buyers during the marketing promotion.

    A signed contract, which includes the price, terms and conditions of sale, signed by the buyer then presented to the seller.

    Open or General Listing
    Any appointed real estate agent/company can quote or sell your property. Generally low level of marketing and feedback. No one person is totally responsible for managing your sale.

    Possession Date
    The date the purchaser physically takes possession of the property.

    Buyer / Purchaser of the listed property.

    Reserve Price
    The reserve price is the minimum price the seller will accept for their property at the auction. (Kept confidential between the seller, listing consultant and auctioneer).

    A Service Level Agreement in which a seller enters into a contract with CommFREE whereby the seller doesn’t pay commission, rather pays only for the services they receive on a pre-agreed basis

    Sole Mandate / Exclusive marketing authority
    A Contract signed between the seller and the estate agent whereby the seller appoints the estate agent to market and sell the seller’s property on an exclusive basis

    Transfer Date
    The date when the seller is paid the full purchase price and ownership passes to the purchaser.

    Team Inspection / open hour
    An appointment time is scheduled with the seller for the listing agency’s team of consultants to visit the seller’s property and acquaint themselves with the property.

    When the conditions written into the agreement to buy a property have been met, the offer becomes unconditional. The property is now sold and both the seller and buyer must settle.

    Seller of the property.




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